CHRISTMAS!
Hands up who has a tin of Quality Street in their house at Christmas? Me!
Quality Street signifies the festive season over any other chocolate and reminds me of trees, presents, my grandad pinching all the penny toffees (well, someone’s got to eat them). Which is is why I felt it important to start cracking them open a few weeks ago, to help get me in the Christmassy mood you see. I find it fascinating that everyone’s favourite Quality Street is different (OK when I write that it sounds so obvious) but they’re just never the same. I bet every family has a different couple of ones left at the bottom of the tin that no-one wants. Prime example, quick straw poll of my family reveals - my mum’s favourite - the toffee, coconut (really, mum?) and fudge. My best friend’s – strawberry cream and green triangle. Mine – green chocolate block, solid chocolate orange block and caramel. See – fascinating (what do you mean you don’t care?)
Fact for you. Did you know Quality Street is a whopping 75 years old this year? What I love about the brand is that it’s kept it’s British roots and nostalgic associations but has managed to modernise and appeal to youngsters. Take the green chocolate block sweet you now find in the tins. You wouldn’t have found that in the tin twenty years ago would you? I also love how Mackintosh, the British owners of Quality Street, has capitalised on the popularity of its most famous sweets like the ‘big purple one’ or the ‘green triangle’ and created larger, individual versions of these sweets. Harry Wallop from the Telegraph recently visited the Quality Street factory which sounds like a chocolate fanatic’s DREAM, I highly recommend you read the article here.
I also recommend you pick up one of these tins for Christmas, as the festive season just wouldn’t be the same without it. You can find some brand spanking new 75th anniversary ones in store at the moment and Tesco, Asda and Sainsbury’s often sell them for £4 or £5 which, quite frankly, is bargain for a necessary element of Christmas if you ask me.
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